Honouring archbishop emeritus Desmond Tutu
about the campaign
Archbishop Emeritus Desmond Tutu has gained a reputation for his pearls of wisdom, insight into human nature and active role in promoting social cohesion for a truly democratic South Africa. As Kagiso Trust marked its 30th anniversary of sustainable contribution to poverty alleviation, education and empowerment, they invited all South Africans to share with the world exactly how the Arch has made an impression in their lives.
Known as the “Ode to Arch”, this campaign aimed to motivate people to share their thoughts about the Arch and how he has inspired their lives by sending their views through our social media and website platforms. These insights were collected in a specially published book that was presented to the Arch.
SHI ran a digital campaign for Kagiso Trust and hosted a celebrity luncheon for the campaign.
Some of the contributions
He might be growing in years but it’s on those old branches that the new ones need to lean on #ODETOARCH
— Andile Ncube (@AndileNcube) September 18, 2015
The Arch inspired me to live in the moment without losing sight of the future i want to create for future generations #odetoarch — Amandla (@Amandla_K) September 1, 2015
Impela umuntu ubongwa esaphila #odetoarch
— Nkule ♠ (@NkuleMnqwazi) September 18, 2015
It’s important that the generation after ours learns from the sense of community from previous generations ~ @PabiMoloi #OdeToArch — Kagiso Trust (KT) (@Kagiso_Trust) September 18, 2015
#OdeToArch hot off the press! Thank you @Kagiso_Trust #InspireChange #kt30years pic.twitter.com/bnLwktpUGb
— TutuLegacy (@TutuLegacy) January 28, 2016
